Part B News | Part B News

Physician office staff members are considered the jacks-of-all-trades. They are the generalists who are responsible for administrative work, including quality customer service. But offices can get busy and staff members may feel overwhelmed with telephones ringing off the hook and patients standing at the front desk ready to be checked in and out. This is why an adequate telephone system is essential. It is often the first interaction a patient has with the office.

Successful marketing: Four ways to improve your bottom line

01/01/2008

Practice providers and office managers may think marketing requires a lot of money due to the cost of implementing newspaper ads, radio spots, TV commercials, or brochures, but these are only one component of marketing. According to Neil Baum, MD, a practicing urologist in New Orleans and a nationally known speaker and author, there are easier ways to market your practice that will also improve your bottom line. Baum introduced the four pillars of success in marketing during the audioconference "Physician Practice Marketing: Strategies to boost your bottom line." The audioconference aired in July and was sponsored by HealthLeaders Media.

Login

User Name:
Password:
Remember me Forgot password
Welcome to the new Part B News Online. If you are a returning user having trouble logging in, please click here.