CMS's public outreach efforts now include several social media tools. The agency overseeing the Medicare and Medicaid programs has launched Facebook, Twitter and YouTube accounts, but don't expect CMS to respond to comments or complaints on these social media sites.
A review of the agency's utilization of social media shows CMS isn't taking full advantage of the capabilities of each account. Mainly, there's a lack of socializing going on. CMS is using the channels to push out information to its followers and account subscribers, and that's it. You won't find members of the general public interacting with the agency.
You'll find other government agencies, such as the EPA's Twitter account, at times interacting with other Tweeters. But most other government social media sites, like the State Department and HHS Twitter accounts, aren't doing much interaction, either.
Anyway, here's an example of CMS's new media usage. Below is a video on Medicare Part D, featuring NFL players and brothers LaRon and Dawan Landry.