Marketing to the American male
Effective Feb 1, 2002
Published Feb 21, 2002
Any married woman will tell you that men do not make good patients. The single biggest factor in this may be their refusal to understand the necessity of medical care. Before we’re accused of a chauvinistic attitude, let us cite some statistics concerning men and health care. • More than 30% of men will not seek medical services even if they are experiencing chest pain.• Many men profess to have more fear of public speaking or of bankruptcy than they do of death.• Getting men to annual checkups can be extremely difficult, yet surveys show that nearly 50% of men
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