Market your practice by mailing a patient newsletter
Effective Nov 1, 2006
Published Nov 1, 2006
Editor's note: This is the second in a two-part series on how publishing a newsletter can help your practice. Last month, we explored how to use an internal newsletter to communicate with and educate staff and physicians. This month, we show you the benefits of sending a newsletter to patients. Open up the Spring Health & Wellness News, the patient newsletter published by Massachusetts-based Lahey Clinic, and you'll find useful health information, such as warning signs for a stroke, as well as questions and answers about painful bladder syndrome. The newsletter provides a valuable community serv-ice for its readers, informing them of potential health threats and information about possible medical treatments, says Scott Hartman, director of communications and marketing at Lahey Clinic. But it also serves another function-to help the clinic communicate with patients on a regular basis and market its services.
You must log in to view the content you requested.
Not a subscriber? Start accessing the article you’re seeking right away plus weekly, physician practice-specific news, analysis, guidance and specific tools that enable your practice to stay compliant and profitable during times of increased regulatory scrutiny.
Need multi-user access? Ensure uninterrupted individual access and maximum coding productivity for your whole team. For site license inquiries call: 1-855-CALL-DH1
Part B News is how you level the playing field and take control of the financial impact that the changing health care landscape has on your practice. When you subscribe to Part B News, you get step-by-step instructions from the nation's leading physician practice management experts on how to not just survive – but thrive – from changes at CMS and private payers. Plus, through this web site and its forums, you plug into a community of peers who'll share exactly what's working and what's not as questions arise in your practice.
A subscription to Part B News is the physician practice manager’s best tool to ensure that your practice collects every dollar it deserves. Our $25,000 guarantee ensures that your subscription will pay for itself at least 50 times over or we will refund the full year’s subscription fee.
To learn more about subscribing to Part B News, visit the DecisionHealth store right now.