Home | 3/1/2011 Issue | Article

How lifestyle management coaches can improve physician practices’ bottom line

Effective Jan 11, 2011
Published Mar 1, 2011

In one of my favorite sections of David McCullough’s biography of John Adams, the author relates a vivid scene of Adams and Benjamin Franklin about to share a room in Newark, NJ, and not being very happy about the prospect. They argued over whether to keep the window open. Adams, saddled with a head cold, didn’t want any part of the chilly night air, whereas Franklin enthusiastically sought out the fresh air. In the end, Franklin won; the window was left open through the night.

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